Superior Challenge

SHORT FACTS

  • Northern Europe’s largest MMA promotion.
  • The largest Martial Arts promotion in the Nordic countries.
  • Europe’s most qualitative MMA promotion.
  • One of Europe’s oldest MMA promotions.
  • Internationally recognized.
  • Has produce events since 2008.
  • The concept is to match the Swedish and the Nordic MMA elite against international opponents.
  • Have had Europe’s most qualitative fight cards (UFC and Bellator excluded).
  • Has one of Europe’s most lavish MMA TV productions
  • Produced 90% of all the Swedish UFC, Bellator and PFL fighters.
  • Europe’s largest producer of UFC, Bellator and PFL fighters.
  • Has internationally top-ranked fighters.
  • Sold out events and packed arenas.
  • The events have been produced in some of Sweden’s largest venues with an audience capacity of over 10 000 spectators.
  • Has the Nordic record attendance with over 7 000 spectators in a packed Malmö Arena (except for UFC).
  • Top TV ratings in Sweden, competes with traditional sports broadcasts such as Ice Hockey world cup and football etc.
  • The Live broadcasts in Sweden have broken the Nordics viewer record for all MMA and Martial Arts events with approximately 400 000 viewers only on TV10 in Sweden.
  • Nordic international viewer record with approximately 10 million viewers world-wide.
  • Viaplay broadcasts the events exclusively in the Nordics countries, the Baltics, Poland, and Netherlands.
  • Has the same reach as UFC’s broadcasts in the Nordic countries through Viaplay.
  • TV10’s live broadcasts reach 98% of the Swedish population.
  • FITE TV broadcasts the events globally outside Viaplay’s territory.
  • Franchised Superior Challenge events to various companies, municipalities, and organisations.
  • High PR value approximately 170.000€/event
  • Currently produces two/three events each year with a luxurious and exclusive concept.
  • The events are sanctioned by the Swedish MMA Federation, Swedish Budo & Martial Arts Federation, and The Swedish Athletic Commission.
  • Mentioned as a role model for Swedish martial arts by the County Administrative Board’s Martial Arts Delegation.
  • The promotion has made major investments in Swedish MMA, and in Swedish MMA athletes, which has resulted in the current Swedish MMA market, which e.g. enabled UFC in Sweden.
  • Superior Challenge has built the Swedish MMA market from scratch.
  • Superior Challenge has been the largest contributor to the sports growth in the Nordic countries.